For every dollar you spend at the club, you will earn one point, which can equate to a gift card. That way, you won’t miss out on any Bonus Club-exclusive deals. Make sure you check the box at the bottom of the signup page to be added to their email list. After that, you’ll just need to create and confirm a password. To sign up online, you’ll need to fill out a quick form with your name, birthday, gender and email address. So when you create an account, enter your information. The Build-A-Bear Bonus Club is absolutely free to join, but you must be an adult to sign up.